Building A TikTok Brand

Brand
Sud Scrub

Roles
Social Media | Creative Direction | Content Strategy

The Who/What/Why
I was recruited to join a growing company, CoMarkCo, to lead the social media & sales strategy for their hottest brand - Sud Scrub. Working closely with the two owners of the brand, I lead the content strategy and creative executions for all Sud Scrub content creation. In doing this I also built out a team of three content creators, all remote, and partnered us with various vendors to assist Sud Scrub with Live selling on TikTok and other social media platforms. During my time with the brand we helped them achieve multiple viral videos, launch in the UK & Australia, debut new products, and grow the account from 200k to almost 300k in just 6months. The brand also achieved recognition for being in the top 25 sellers globally on TikTok shop for 2024 through I and my team’s efforts.

below are examples of viral Sud Scrub videos that translated directly to sells within the app

@sudscrub Clocking in for a new shower time series! Let’s get suddy together? 🫧👀 #SudsScrub #ShowerTimeSeries #ShowerThoughts #FreshAndClean #TikTokShopJumpStartSale ♬ original sound - Sud Scrub®
@sudscrub

our gen z editor said this would make the rounds

♬ original sound - Sud Scrub®
@sudscrub THIS SOAP IS DISCOLORING OUR INVENTION…this is crazy... #freakaccident #dovebody #sudscrub ♬ original sound - Sud Scrub®

I also assisted our web team with redesigning our website and ensuring our tone, look, and feel were aligned across all channels.

Part of my role was also helping with aligning sales windows with our PR team to get Sud Scrub in the news when possible.