Street Fighter Movie Trailer Launch

Brand
Street Fighter

Roles
Social Media Copywriting | Creative Direction | Brand Tone of Voice Development

The Who/What/Why
I was hired by Concept Arts in Los Angeles, CA to help their client, Legendary Pictures, lead the social media charge for the unveiling of the cast and trailer for the new Street Fighter 2026 movie. This project was a sprint, being briefed and needing hundreds of copy assets and deliverables due within 24hrs of the briefing. In this project I helped develop Street Fighter’s tone-of-voice on social media while working alongside designers and being in constant contact with the client to ensure on time approvals for The Game Awards event. This project also needed extensive social listening and live copywriting during the event.

below are examples of what Street Fighter’s Instagram page looked like after the trailer & event launch, as well as separate posts + copy.

the event was such a wild success with multiple posts going viral. Here is how it was covered in the media.